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The future of emotion

March 01, 2016, by Tracey Follows

the joy of getting emotional, with brands now targeting 'emotional data', writes .... Nowhere is this more in evidence right now than in the return to emotion. Seemingly worri...

Littleton鈥︹淒ata needs human interpretation to help brands extract actionable insight, and humans to act on it鈥

Emotional data vs human emotions

January 05, 2017, by Tamara Littleton, The Social Element

Brands need data to understand human emotion - and humans to understand the emotionalemotional connection to consumers, a brand is nothing more than a label. The wor...

Opinion: Blogs I can't live without - Chris Wood, GT

November 14, 2008, by Chris Wood

Logic+Emotion...

When logic is emotion

August 03, 2023, by Dave Trott

is that it has to be purely emotional. If you want an emotional take-out, you mus...

How to tap into human emotions

September 05, 2019

How do you revive an old town with a declining population but lots of unique local eateries? Hakuhod...

Emotion is the opposite of thinking

August 01, 2019, by Dave Trott

. Not by fighting or by emotion, but by friendliness and simple human common sense. D...

Emotional flexibility is crucial to leadership

February 21, 2018, by Sue Unerman

Technical expertise and emotional intelligence are not enough to lead a business, warns Med... of those skills are enough for management, let alone leadership.  Emotional intell...

A squash, a squeeze and an emotional cuddle

November 12, 2015, by Alex Slater

Fittingly for someone paid to eulogise about emotions, I’m a touchy feely sort of per...

Inspiring and engaging consumer emotions are powerful tools for a brand, says Wikler

Blog: The creation of emotional advantages

September 29, 2015, by Jaron Wikler

Jaron Wikler, development director at AddingValue discusses how experiential can be used to create <..., clarify their confused world and elicit an emotion. The big bad wolf is scary, Cinde...

ALS Ice Bucket Challenge: was the social media phenomenon as much about consumers as content? Credit: Getty Images

Sharing on the web: it's an emotional business

November 27, 2014, by David Benady

The latest Wave survey from UM suggests why brands are still struggling to make content viral....

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