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McDonald's billboard on fire

McDonald鈥檚 鈥淢cDonald鈥檚 but make it hot鈥 by Leo Burnett

May 08, 2025, Leo Burnett for McDonald's

Mayo lid takeovers of McDonald’s breakfast ads. Flyposting also features flame-drenched...

Collage of KFC ad

Pick of the Week: all aboard the KFC gravy train

. And argue this is an ad for the industry, never mind they are drenched in the industry th...

currys

Currys ad shows customer floored by trade-in deal

Dyson. The spot is a follow-up to last year’s "Drenched" campaign. In 2024, Currys s...

River Action UK outdoor billboard

Charity unveils 'pooster' with excrement-stained 拢50 notes to highlight sewage pollution

: “It’s time for change. The UK public is fed up with sewage-drenched waterways...

Charlotte Black posing against a purple background

Why Paris won鈥檛 win gold in destination branding

for (although the stage in question was drenched by a downpour of rain).  This year&r...

Collage of Max Gethin at Cannes and Glastonbury

From The Gutter Bar to Shangri-La

different (the swamps and jugglers of Glastonbury at definite odds with the sun-drenched p...

King's Cross ad

King鈥檚 Cross 鈥淪hop it like it鈥檚 HOT鈥 by Elvis

June 27, 2024, Elvis for King's Cross

The digital out-of-home and online work features  photography of sun-drenched outdoor ...

Headshot of Jonny Ray

Why brands could take a leaf out of the Baby Reindeer playbook

, drenched in ambiguity, wilfully enduring moments of discomfort and, in some instances, di...

Virtual Hilton hotel CGI model in Roblox

Hilton Hotels and Paris Hilton's media company launch Roblox rewards program

, Hilton’s Roblox world, drenched in her glitzy 2000s aesthetic that has offered bran...

Waitrose: "It's time for the good stuff" by Saatchi & Saatchi London

Christmas Private View: Etsy, M&S, TK Maxx, Waitrose and Argos

up in a pram with cosy blankets and a rain cover and you stand there drenched wishing you ...

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