Main Navigation
Search results for "Avis"
A tale of two holding companies: WPP and Publicis
é Avis Budget Group eHarmony Robinhood Tommy Hilfiger Calvin Klein Media accounts WP...
Lack of objectivity and helpful feedback hampering creativity, study finds
as a stimulus for new, improved processes and better training. "As the great DDB/Avis crea...
How effective is calling out rival brands in ads?
out rival brands. Classic cases like Avis' "We try harder” didn't attack competitors...
Ben & Jerry’s board calls for a ‘permanent and immediate’ ceasefire in Gaza
responded by selling Ben & Jerry’s Israeli arm to local licensee Avi...
Compared to what?
, which repositioned other cars as unreliable. Avis positioned itself as trying harder, whi...
.png)
Global agency rankings: Starcom rockets to first place as Mindshare wins July’s biggest account
to a number of wins, including Apex Avis/Budget in Australia ($5m). July global new busine...
Start with the truth
. Several years earlier, Bill Bernbach did a campaign for Avis rental cars. He investigated...
Collective creates hybrid in-housing model
, fractures and holes, and realised by flipping the model we could fix them and fill them.”
Leaders need followers
, to delivery drivers. The first modern example of this was Avis. Their campaign admitted t...
Advertising isn't Switzerland
): Hertz v Avis, Volkswagen v Detroit, Nike v all sports shoes, Apple v IBM, Virgin v Briti...
Filter results
Publication
- UK articles (546)
- ±±¾©Èü³µpk10 US (6)
- The Work (2)
- All (554)
Hubs
- Agency articles (223)
- Brand articles (255)
- Experiences articles (3)
- Media articles (119)
Date
News type
- News (474)
- Opinion (27)
- Feature (24)
- News Analysis (13)
- Special Report (6)
- Partner Content (4)
- League Tables (3)
- Private View (1)
- Works Article (1)
- Research (1)
Creative Type
- Branding (1)
- Television (3)
Discipline
- Advertising (394)
- Marketing (427)
- Media (14)
- Public Relations (5)
- Technology (14)
Sector
- Agencies (17)
- Automotive (23)
- Consumer Goods (29)
- Financial services (61)
- Food and Drink (33)
- Government / Non-profit (16)
- Industry (9)
- Media / Entertainment Brands (81)
- Retail brands (50)
- Technology brands (23)
- Telecom / Utilities brands (14)
- Travel (70)
Author
- Staff (20)
- Dave Trott (9)
- John Tylee (8)
- Mark Kleinman (7)
- Lexie Goddard (7)
- Ben Bold (6)
- Caroline Marshall (5)
- Rachel Barnes (4)
- Mediaweek (4)
- Matt Williams (4)
- Mark Sweney (4)
- Ken Gofton (4)
- James Quilter (4)
- Danny Rogers (4)
- Cordelia Brabbs (4)
- By Sam Matthews (4)
- By Julia Pearlman (4)
- Ben Rosier (4)
- Anne-Marie Crawford (4)
- Alasdair Reid (4)
- Richard Lord. (3)
- Rachel Barnes, (3)
- Matthew Arnold (3)
- Mark Kleinman, (3)
- Lisa Campbell (3)
- Jeremy Bullmore (3)
- James Swift (3)
- By Staff (3)
- Andrew Mccormick (3)
- Stuart Elliott, The Advertising Columnist At The New York Times (2)
- Stuart Derrick (2)
- Sara Kimberley (2)
- Robin Parker (2)
- Robert Mcluhan (2)
- Robert Gray (2)
- Patrick Barrett (2)
- Omar Oakes (2)
- Noelle Mcelhatton (2)
- Nikki Sandison (2)
- Nick Rosen. (2)
- Naomi Lindsay (2)
- Melanie May (2)
- Mary Cowlett (2)
- Mark Tungate (2)
- Mairi Clark (2)
- Loulla-Mae Eleftheriou-Smith (2)
- Kim Benjamin (2)
- Kate Magee (2)
- Jeremy Lee (2)
- Jennifer Hiscock (2)