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Government hired agencies to ’sell’ Budget

April 09, 1998, by our Parliamentary correspondent

The Treasury has revealed that it secretly hired an agency and a public relations company to help t...

SPOTLIGHT ON: CABLE CHANNEL SELLING: How the end of TV ’bundling’ could improve viewer choice - Cable will benefit if the ITC rejigs the way TV channels are sold

April 09, 1998, by ALASDAIR REID

For the cable network owners, last week’s Independent Tele-vision Commission statement on &rs...

TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

April 09, 1998, by DOMINIC MILLS

Now that Tony Blair himself is on the case, the country cannot ignore the tragic antics of drippy D...

OPINION: A better self-regulation mechanism is now vital

April 09, 1998, by DOMINIC MILLS

Confusion abounds over Britain’s system of advertising self-regulation. So the news that its ...

Unilever selects new media chief

April 09, 1998, by CLAIRE BEALE

Unilever has raided one of its roster agencies to fill the post of worldwide media head. It has hir...

NEWSMAKER: KELVIN MACKENZIE - Tabloid giant punches his weight at Mirror Group/Kelvin MacKenzie’s vision embraces news and sport. ANNA GRIFFITHS investigates

April 09, 1998, by RICHARD COOK

Kelvin MacKenzie, Mirror Group’s new deputy chief exec-utive and group managing director, is ...

LIVE ISSUE: THE ASA’S ROLE - Has the ASA assumed powers beyond its remit?/The high-profile watchdog may be a victim of its own success, JOHN TYLEE writes

April 09, 1998, by RICHARD COOK

When Radio 4’s PM programme decided to run a piece on political correctness in advertising la...

CLIENT OF THE WEEK: McVitie’s chocolatey ex-boffin - EMMA HALL meets the man who put penguins back in pole position for the snack

April 09, 1998, by RICHARD COOK

’I’ve worked in chocolate all my life,’ laughs Mark Horgan, the joint marketing d...

GLOBAL BRIEF: Admen break into schoolyard - School was an ad-free zone but the drinks giants have moved in

April 09, 1998, by RICHARD COOK

There was a time when the schoolyard was a place of sanctuary, a refuge from the stresses and press...

PERSPECTIVE: Confession goes a long way to revive a client’s lost love

April 09, 1998, by CAROLINE MARSHALL

I’d only just got over the shock of realising that we asked the creative director who cast th...