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SCANDINAVIA: GUARDIANS OF CREATIVITY - Can Scandinavian agencies protect their creative reputation in the face of increasing globalisation? Tim Woolgar reports

November 03, 2000, by TIM WOOLGAR

Scandinavian ad agencies have a long-standing reputation for producing innovative work. As a result,...

SCANDINAVIA: NORDIC NEWSPAPERS GET COMPETITIVE - The Scandinavian newspaper market is one of the world's strongest, but it faces an uncertain future. Tim Woolgar reports

November 03, 2000, by TIM WOOLGAR

Scandinavians are avid newspaper readers,.0generally consuming more newspapers per head than any oth...

CAMPAIGN REPORT ON EUROPEAN MEDIA: Europe measures up - European media planners now have access to new research, in the form of Europe 2000. Tim Woolgar examines its appeal

September 28, 2000, by TIM WOOLGAR

Europe 2000, the new survey by Ipsos-RSL, arrives at a time when European advertisers and media plan...

TELEMARKETING: Advances in technology have shaped the US telemarketing industry. Tim Woolgar looks at how those changes have been making inroads in the UK

June 08, 2000, by TIM WOOLGAR

Anyone who is not familiar with the way that the telemarketing industry has evolved in recent years...

Business To Business Publishing: The Business World - Publishers are having to adapt to industry developments at every level in order to survive. Tim Woolgar investigates

February 18, 2000, by TIM WOOLGAR

A wind of change is blowing through the publishing industry. Faced with the internet and the potent...

AN A-Z OF AMBIENT: Tim Woolgar charts the paths to success and failure in the ambient landscape

May 13, 1999, by TIM WOOLGAR

A is for Aroma, a popular twist in conjunction with poster and ticket promotions and undeniably eff...

OUTDOOR ANSWERS BACK: Increasingly, outdoor advertising is interactive, three-dimensional and, in some cases, mobile, Tim Woolgar reports

April 15, 1999, by TIM WOOLGAR

Six people waving down at you from car-seats mounted on a billboard 20 feet above the road is unden...

CAMPAIGN REPORT ON NEW MEDIA: Measuring the net - How can clients judge if their advertising on the internet is working, and how should media owners charge for it? Tim Woolgar investigates

October 30, 1998, by TIM WOOLGAR

RESEARCH...

INTERNATIONAL BUSINESS MEDIA: A SHORT HISTORY OF BUSINESS MEDIA - They started with the Corn Laws, benefited from industrialism and World War II and thrived in the TV age. Tim Woolgar looks at how business media have evolved to meet the changing demands o

October 22, 1998, by TIM WOOLGAR

1843 The Economist...

CAMPAIGN REPORT ON CHOOSING AN AGENCY: Hand holders - If you know you need an agency, but don’t know which one, it can be money well spent to employ an expert to pick the most suitable for your needs, Tim Woolgar says

October 08, 1998, by TIM WOOLGAR

Lindsay Firth-McGuckin, the marketing director of the fund managers, Johnson Fry, has an apocryphal...

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