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Sue Todd

Nabs shows pulling power with hire of Magnetic boss Sue Todd as CEO

Sue Todd will succeed Diana Tickell at the industry charity, while Magnetic is set to be rolled into...

Siemens: booth at the Appliance & Electronics World Expo in Shanghai, March 2021

Saatchi & Saatchi scoops global Siemens creative business

Saatchi & Saatchi already worked on separately owned Siemens Home Appliances....

Jo Allan

Brands have seen £268m profit boost from news brand spend since 2017, study shows

Figure follows 2017 study that said brands were missing out on £3bn profit by underinvesting in news...

Bellwether: optimistic marketers will be looking forward to Christmas already, just like the stars of this Very.co.uk ad

More marketing budgets revised up, but nerves remain – IPA Bellwether

A net balance of 12.8% of companies have revised their budgets upwards – the highest figure for four...

Bednash: joined Google in 2013

Graham Bednash leaves Google for job at health tech company Abcam

Bednash joined the tech giant in 2013 from R/GA London....

Facebook: new name is likely to indicate focus on metaverse

Goodbye Facebook, hello Metaface? Social media giant plans name change

Facebook plans to follow in the footsteps of Google parent company Alphabet with corporate rebrand....

Arcadia: first clients include P&G, Verizon, WWE and Shake Shack

Snap launches platform-agnostic AR studio for brands and agencies, Arcadia

Move could see the company creating content for rival social media platforms....

TikTok: campaign features creators such as @scarysappho

TikTok heroes black creators in Black History Month OOH campaign

±±¾©Èü³µpk10 was created by TikTok Creative Lab, with design and production by Gravity Road....

IAS: the risk to brands from misinformation, such as around the Covid pandemic, fell this year

Brand risk in digital video and display shows sharp fall in first half of 2021

UK enjoys greatest decline in risk in both desktop and mobile video....

±±¾©Èü³µpk10 podcast: Ikea, John Lewis, Mother at 25, Bisto

±±¾©Èü³µpk10 podcast: 25 Years of Mother

On this week's podcast, Maisie McCabe chats to two alumni of Mother as the agency turns 25, while Si...

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