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CLOSE-UP: LIVE ISSUE/ECONOMIC FORECAST - Are we heading for another economic recession? Sir George's prediction has divided opinions in the ad industry

January 19, 2001, by RICHARD COOK

It might have been a coincidence, but the cold snap that suddenly descended on Britain after the Chr...

MEDIA HEADLINER: Kingston shifts emphasis from telephones to interactive TV - The Hull-based interactive TV company is flexing its muscles

December 01, 2000, by RICHARD COOK

Not many people would understand immediately the connection that Kevin Walsh, the managing director ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Can newspapers win women over? Sport and news traditionally hook men, but to attract and keep the loyalty of women readers, newspapers need to work harder on other strategies. Richard Cook reports

November 24, 2000, by RICHARD COOK

Newspapers have always had to fight harder for female attention than for men. Wherever you look acro...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Can newspapers win women over? Sport and news traditionally hook men, but to attract and keep the loyalty of women readers, newspapers need to work harder on other strategies. Richard Cook reports

November 24, 2000, by RICHARD COOK

Newspapers have always had to fight harder for female attention than for men. Wherever you look acro...

CLOSE-UP: NEWSMAKER/IAN SCHOOLAR - NatWest's brand supremo takes on the taxman. Ian Schoolar is switching his attention to the Inland Revenue

November 24, 2000, by RICHARD COOK

For most sane people, the chance of striking up a closer acquaintance with the taxman is something t...

Radio: Radio’s Digital Future - Net surfers are already listening to digital radio on the web, though it will be some years before digital sets become commonplace, Richard Cook reports

February 11, 2000, by RICHARD COOK

Radio is finding its way into the digital world. Internet users are tuning into stations on their P...

Publishing Agencies: The Editors - Customer publishing has come a long way from being consumer publishing’s dodgy neighbour. Richard Cook talks to editors who have seen its development

February 04, 2000, by RICHARD COOK

PAUL KEERS...

The Shape Of Interactive: The race is on to sign up customers and advertisers to interactive TV. But those taking part need to be up to speed before their feet are even in the starting blocks

January 28, 2000, by RICHARD COOK

The idea of interactive TV has teased us all for years. If the bold new interactive future that is ...

Interactive TV: TV Ads Without Ad Agencies - Clients appear to be venturing into the brave new world of interactive TV without the help of agencies, Richard Cook says

January 28, 2000, by RICHARD COOK

When Open launched its interactive TV service in the UK last year, it did so with more than 30 clie...

CLOSE-UP: PEOPLE’S JURY - Familiarity can breed content. Tesco’s Dotty and the kids from Safeway top our poll again, Richard Cook finds

December 17, 1999, by RICHARD COOK

Christmas wouldn’t really be Christmas without the reappearance of old favourites. And this y...

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