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The year ahead for customer engagement

January 07, 2016, by Mike Dodds

Neither big data nor brilliant creative alone will elevate a brand. Discovering the sweet spot betwe...

Mike Dodds, chief executive at Proximity London (pic Colin Stout)

Eight lessons in global brand management from Harvard Business School

January 09, 2014, by Mike Dodds

Mike Dodds, chief executive at Proximity London, outlines eight lessons learned from last year's185t...

CAREERS: Comment - Appreciation of new media can enhance skills

January 29, 1998, by MIKE DODDS

One quality that OgilvyOne looks for in applicants is an understanding of IT and, more specifically...

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