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Going green, the very easy way ..

September 04, 2007, by Ken Gofton

Much of the last issue of this magazine was devoted to green concerns. This means that Direct Respon...

The subversive tactics of 'fugging'

June 05, 2007, by Ken Gofton

This month, we're examining a new technical term: "fugging"....

Opinion: Go green, be fair, but keep it real

April 30, 2007, by Ken Gofton

Every little helps, says Tesco - and that applies to the environment, too. The Direct Marketing Asso...

Opinion: Why email is easier to read than PR

April 09, 2007, by Ken Gofton

Almost half the users of email marketing fail to track the effectiveness of their campaigns, and don...

Royal Mail mustn't get its own way

March 09, 2007, by Ken Gofton

With barely a pause for breath, let's continue where I left off last month. If Royal Mail gets its w...

We must fight against zonal pricing

February 19, 2007, by Ken Gofton

All direct marketers need to be aware that consultations are due to start shortly on proposals that ...

It's tug-of-war time at British Gas

January 01, 2007, by Ken Gofton

All good things come to an end. Or, if not to an end, at least up for review. What prompts this thou...

Don't believe all the negative press

November 22, 2006, by Ken Gofton

Many moons ago, before most of you kiddywinks were born, I interviewed the founders of a new agency....

Take a gamble on the competition

October 12, 2006, by Ken Gofton

During the recent rainy season - that time of year when the risk of local flooding is so great that ...

New voice takes over from call agents

September 17, 2006, by Ken Gofton

The website of telemarketing specialist and consultancy Merchants is currently flashing a message sa...

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