Main Navigation
Social Media Week: what social media has taught us
John Owen, the chief strategy officer at Dare, examines what brands have learnt from social media in...
John Owen: Why agencies must put innovation at the heart of the action
A recent government paper, entitled The Business Case For Innovation, described innovation thus: "Ad...
Opinion: Digital planning can be as powerful as traditional, so why not sing its praises?
Planning is a funny old business. I write this just a couple of days after I dropped the word from m...
Opinion: Constant change is the lifeblood of the online advertising world
It's easy to scoff at tired conventions. We in the digital industry do this quite a lot. Especially ...
YouTube's interactive USP will make it a marketer's dream
We all know YouTube is a phenomenon. It has more than 250 million users, 50 per cent of whom visit w...
Owen on digital media: The tried-and-tested giveaway finds new lifevia the internet
From branded gifts on Facebook to Nectar's new mission to "treat the nation", all the way through to...
Owen on digital media: Creativity matters - any hairy primate could tell you that
It's frustrating, as a digital agency, when the most talked about digital campaign of the year comes...
Owen on digital media: How consumers came to devalue a brand's street cred
Now, here's a story that touched me. It might not seem to have a lot to do with digital marketing, b...
Owen on digital media: McDonald's pays store customers to post 'I'm lovin' it'
'The value of user-generated content lies not in the number of contributors, but in the number of pe...
Comment - If you must use an acronym, try c2b
There's been a lot of talk this year of dotcom hype and derision about b2b and b2c marketing. I&...
Filter results
Publication
- UK articles (254)
- All (254)
Hubs
- Agency articles (243)
- Brand articles (11)
- Media articles (8)
Discipline
- Advertising (218)
- Marketing (238)
- Public Relations (1)
- Technology (4)
Sector
- Consumer Goods (14)
- Financial services (9)
- Food and Drink (27)
- Government / Non-profit (6)
- Media / Entertainment Brands (64)
- Retail brands (21)
- Technology brands (21)
- Telecom / Utilities brands (13)
- Travel (4)
Author
- « Any Author
- John Owen (254)