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Sorrell and Harris lead calls to reimagine advertising
Industry leaders reframe the independent agency imperative at Worldwide Partners’ global summit...
GDPR: best creative idea ever?
Why marketers are looking forward to the General Data Protection Regulation's stringent new rules an...
How to beat short-termism
The focus on short-term gains is a threat to brands that can be beaten by collective action, says ou...
NatWest uses Vine to answer customer queries - even ones about cheques
I imagine I'll live the rest of my years without writing another cheque - partly because I'm a moder...
Infographic: what annoys us most about your brand on social media?
Are we a nation of pedants? The answer is most resoundingly yes, at least if you go by this piece of...
Connecting with customers through wi-fi
More retail brands are offering wi-fi to boost the in-store experience, writes Jennifer Whitehead....
Huffington Post and NYTimes in war of words over aggregation
While traditionalists worry about the impact the digital era is having on journalism and publishing,...
Tablet magazine shop to launch soon - but not on iPad
A single online e-magazine shop is a step closer to reality, but only for people who own Android dev...
Philips creates online comedy series for YouTube
Philips is spicing up product demos by taking the plunge into comedy, with a new online TV series ca...
Barclays Corporate launches with consumer-style ads
Barclays has unveiled a new advertising campaign to promote the Barclays Corporate division, which i...
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