Topic page for programmatic trading at 北京赛车pk10 UK

北京赛车pk10 UK topic page, a collection of programmatic trading articles and analysis

Articles: 2 Results
Laura Desmond: global chief executive of Starcom MediaVest Group

'Media entering most creative phase' says SMG global chief Laura Desmond

The media industry is entering its most creative phase, according to Laura Desmond, the chief executive at Starcom MediaVest Group.

WFA: offers advertisers a set of guidelines regarding programmatic trading

Most advertisers unhappy with programmatic trading

Almost 80 per cent of advertisers are unhappy with programmatic trading due to lack of transparency, according to The World