Topic page for initiative at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of initiative articles and analysis

Articles: 131 Results
Tesco launched its Christmas display in Wigan
November 12, 2014 by Katie Deighton

Event TV: Tesco creates Wigan Christmas light show

Tesco collaborated with production company Sonny and media agency Initiative to create a large-scale light show for consumers in Wigan

Carling: part of Molson Coors, whose review covers parts of Europe and Canada
July 17, 2014 by Louise Ridley

Molson Coors reviews global media

Molson Coors, which owns the Carling, Coors Light and Cobra beer brands, is reviewing its international media planning and buying

KP Snacks: parent group Intersnack hires Vizeum and Initiative for European business
July 09, 2014 by Arif Durrani

Intersnack divides €50m European media duties between Vizeum and Initiative

Intersnack, the German food manufacturer, is believed to have split its €50 million pan-European media business between Vizeum and Initiative.

Millennials: misunderstood, intensely-courted, overly discussed, marketing dilemma
April 03, 2014 by Sarah Ivey

Millennials: misunderstood, intensely-courted, overly discussed, marketing dilemma

Sarah Ivey, global chief strategy officer of Initiative, explains why it's time to bust the myths around millennials - and

Cody Hogarth: head of entertainment, Initiative
April 01, 2014 by Mark Banham

Initiative appoints Cody Hogarth to head of entertainment post

Initiative has appointed Cody Hogarth, the head of entertainment at Ogilvy UK, to the newly created role of head of

Yvonne O’Brien: becomes managing director of the Marketing Sciences division at IPG Mediabrands
February 18, 2014 by James Swift

IPG Mediabrands brings together insight, analytics and planning tools

IPG Mediabrands UK & Ireland, the holding company that houses Interpublic's media units, has combined the research and insight teams

Intel's Smart Earbuds
January 08, 2014 by Sarah Power

#CES2014 Day One: Intel's Smart Earbuds match music to heart rate

As the first day of the Las Vegas Consumer Electronics Show came to a close yesterday, Sarah Power, Initiative's chief

Furby: owner Hasbro consolidates global media into OMD
November 29, 2013 by Louise Ridley

Hasbro consolidates global media into OMD

Hasbro, the American toy company that owns Play-doh, Furby and My Little Pony, has consolidated its global media account into

Travelodge: appoints Initiative to its £15 million media planning and buying business
October 23, 2013 by Arif Durrani

Initiative wins £15m Travelodge media account

IPG Mediabrands' Initiative has been awarded the £15 million media planning and buying business for Travelodge, the agency's biggest account

Lee Ramsay: joins Initiative as head of innovation
October 18, 2013 by Maisie McCabe

Initiative hires Carat's Lee Ramsay to lead innovation

Initiative UK, the IPG Mediabrands agency, has hired Lee Ramsay, the creative strategy director at Carat, in the new role