Topic page for brand at 北京赛车pk10 UK

北京赛车pk10 UK topic page, a collection of brand articles and analysis

Articles: 19 Results

Integration: Whose job is it anyway?

Boardroom responsibility for integration is evolving as companies strive to ensure brand consistency across all communications and consumer journeys.

Inspiring and engaging consumer emotions are powerful tools for a brand, says Wikler

Blog: The creation of emotional advantages

Jaron Wikler, development director at AddingValue discusses how experiential can be used to create emotional advantages.

Cool brand offices: popstar Kylie Minogue at a Spotify gig

Cool brand offices: Spotify

As part of our #EventCareers and Workplace report, we take a look at how music-streaming service Spotify uses its Soho

Behind the brand: Cosmopolitan

Behind the brand: Cosmopolitan

Cosmopolitan magazine engages consumers on a deeper level with brand extensions.

Vita Coco launches #HappyHydration Christmas activation

Vita Coco launches #HappyHydration activation

Coconut water brand Vita Coco has launched its first regional experiential Christmas campaign in the UK, which aims to help

Samsung and O2 launch experiential Christmas bus tour

Samsung and O2 launch experiential Christmas bus tour

Samsung and O2 are working with brand experience agency Undercurrent on a two-week experiential bus tour of the UK to

TalkTalk: new X Factor ad campaign

TalkTalk targets greater brand personality with 'ambitious' X Factor campaign

TalkTalk has updated its branding to inject more personality, as it reveals it will roll out a new "ambitious" twist

Dixons Carphone: combined business launches today

Dixons Carphone launches with fresh brand identity and combined stores

PC World and Currys-owner Dixons Retail and Carphone Warehouse have today completed their 拢3.9bln merger and begun trading shares on

Rekorderlig's Midsummer House brings Sweden to London

Rekorderlig to open Swedish Midsummer House

Rekorderlig will be opening the doors to its pop-up Swedish Midsummer House in London's Victoria Park this month.

Oxford Street at night

Industry view: Can Oxford Street become a world-class retail destination brand?

With the British high street facing a battle for survival, London's Oxford Street is pushing back with the creation of