Topic page for analytics at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of analytics articles and analysis

Articles: 12 Results
AlphaGo: Google's Go-playing supercomputer trounced a human competitor this week
March 18, 2016 by Andrew Pemberton

Big data is about to go mega and the results could be evil

Over this weekend, The Economist declared Moore's Law was finished, writes Andrew Pemberton, director of Furthr.

Brands need to optimise for people, not data
August 21, 2015 by Alicianne Rand

How brands can master big data by learning the power of one

Marketing technology tools don't treat people like people, says Alicianne Rand, VP marketing at NewsCred, they treat them like data

Up and coming event tech: the Cicret Bracelet (image: Cicret Bracelet YouTube page)
June 09, 2015 by Brea Carter

Meet The Future: Disruptive event technology trends

US-based speaker, consultant and writer Corbin Ball addressed a series of event technology trends during his keynote speech at Meet

Sir John Hegarty: the creative founder of Bartle Bogle Hegarty
June 27, 2014 by Derek Hill

Why Sir John Hegarty is right about the 'digital Taliban'

Derek Hill, founder and designer at digital analytics company eBench, explains why he agrees with Sir John Hegarty's comment about

Lisa Weinstein: president and global digital and search officer at Starcom MediaVest Group
April 24, 2013 by Matthew Chapman

Twitter to roll out exclusive in-tweet surveys

Samsung, Honda and Heineken will be among the first brands given access to in-tweet surveys following a deal worth hundreds

Twitter: offers advertisers better analytics
March 14, 2013 by Gordon MacMillan

Twitter rolls out new ad centre

Twitter has been focusing heavily recently on improving what it can do for advertisers. We had the introduction of the

October 26, 2012 by Will Harris

Will Harris: Get a grip on your brand's numbers

Asking data analytics people to work out what the numbers actually mean is perilous, because they tend to have no

February 28, 2011 by Joe Davis, CEO

Evolution of Marketing

Once, marketing was confined to a few well understood vehicles, such as advertising, direct mail and public relations, where creativity

February 25, 2011 by Cassandra Faria, Omniture Marketing

FACT: Multi-channel customers are more profitable!

Best-in-class companies, such as Travelocity, which acquired lastminute.com in 2005, are maximising their multi-channel marketing efforts and are seeing their

Adtech: launching analytics solution
August 05, 2009 by Sara Kimberley

AOL's Adtech launches analytics service

LONDON - AOL Advertising's ad-serving platform, Adtech, is launching an analytics solution that details insight into the performance of ad