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Will.i.am to stage two free concerts to launch dial smartcuff

London's Albert Hall will host two free gigs on Wednesday 11 May to celebrate the launch of dial, the futuristic

Will.i.am conducts a fleet of Lexus cars to create laser triggered music track

Pop star will.i.am has pulled off a stunt with Lexus, which sees a fleet of cars triggering musical notes on

Will.i.am clashes with Martin Sorrell over online ads in Cannes

Will.i.am clashed with Sir Martin Sorrell, the chief executive of WPP, and Google's top marketer Lorraine Twohill, over whether people

Coca-Cola and Will.i.am host Ekocycle launch event

The Coca-Cola Company and music artist Will.i.am have marked the UK launch of sustainable fashion brand Ekocycle at an event

MWC 2015 - brand activations round-up

As the GSMA Mobile World Congress gets into full swing this week, Event has rounded up some of the brand

Will.i.am on creativity and his Puls watch: 'It's pretty fresh, most exciting thing I've ever done'

Will.i.am reveals his inspiration behind wearable device launch

Will.i.am has explained how his humble beginnings in a US housing project inspired him to create a wearable

Will.i.am set to launch smartwatch on Android

Celebrity and tech investor Will.i.am is understood to be launching a smartwatch this week on Android that will "rival" Apple.

Lexus and Will.i.am unveil 'experimental' marketing drive to target younger consumers

Lexus has launched an 'experimental' marketing campaign for its new NX model, in collaboration with artist and entrepreneur Will.i.am, as