Topic page for WARC at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of WARC articles and analysis

Articles: 18 Results
Coke: ranked the world's top brand by Warc
February 25, 2015 by Ben Bold

Coke named top global brand and Unilever top advertiser in Warc ranking

Coca-Cola has been named the world's top brand by global marketing intelligence firm Warc, while Unilever has won the number-one

Tim Lefroy: chief executive of the Advertising Association
April 27, 2014 by Mark Banham

UK adspend to hit £20bn for first time in 2015

UK advertising spend is predicted to continue its upward curve and top £20 billion for the first time in 2015,

Tim Lefroy: chief executive of the Advertising Association
July 10, 2013 by Chloe Smith

Growth in mobile advertising fuels 2.4% adspend rise

Continued growth in mobile advertising has fuelled a 2.4 per cent rise in UK adspend in the first quarter of

Tim Lefroy: the AA’s chief executive
October 17, 2012 by Ben Bold

Jubilee and Euro 2012 drive better than expected Q2 adspend

UK adspend grew 3.8% year on year in the second quarter of 2012, beating forecasts by nearly 1%, according to

Tim Lefroy: spend stays 'steady'
July 05, 2012 by Katherine Levy

UK adspend steadied by buoyant internet

UK adspend remained steady in the first quarter of 2012 with a 1.1 per cent increase on the same period

Royal Mail: has broadened its definition of direct mail
April 12, 2012 by Daniel Farey-Jones

Direct mail spend predicted to fall 1% this year

Spending on direct mail is predicted to fall 1% to £1.71bn in 2012, according to the latest figures from the

Rufus Olins: joins the NMA
January 12, 2012 by Jeremy Lee

Rufus Olins appointed chief executive of Newspaper Marketing Agency

The Newspaper Marketing Agency, the trade body that represents the interests of the UK's national newspapers, has appointed Rufus Olins,

Growth: Warc predicts boost for UK ad market
January 10, 2012 by Daniel Farey-Jones

Warc predicts 3.1% growth for UK ad market

Marketing intelligence service Warc has produced a consensus forecast of 3.1% for this year's growth in UK adspend.

Adspend forecast: Warc cuts global forecast to 3.2%
August 01, 2011 by Daniel Farey-Jones

Warc cuts global adspend forecast to 3.2%

Marketing intelligence service Warc has reduced its global adspend growth forecast from 4.6% to 3.2%.

Rufus Olins: Warc chief executive resigns
July 14, 2011 by Daniel Farey-Jones

Warc chief executive Olins steps down

Rufus Olins, the chief executive of Warc, has resigned with immediate effect after nearly three years at the marketing intelligence