Topic page for Pearlfinders at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of Pearlfinders articles and analysis

Articles: 6 Results
FriendsFest tickets were hot property last September
April 14, 2016 by Georgi Gyton

Sector insight: Media brands and their use of experiential

Excited by its ability to connect with audiences, brands in the media sector are exploring experiential's enormous potential.

The number of brands looking to invest in experiential is up 40% on last year, says Thorne
January 27, 2016 by Georgi Gyton

UK brand investment in experiential to increase 40%, says Pearlfinders

The number of brands investing in experiential marketing is set to increase on a global scale, with significant growth predicted

Financial services brands have faced an uphill struggle in recent years
December 15, 2015 by Kim Benjamin

Knowledge: Sector insight - Finance

Live events are helping a reputation-damaged sector win back the trust of consumers.

Being perceived as a ‘tech brand’ has never been more in vogue
August 14, 2015 by Kim Benjamin

Knowledge: Sector insight - IT/Telecoms

Experiential has moved to the fore in the tech world, but activations require a human touch.

Pearlfinders' Mike Thorne outlines trends for brand experience in 2015
January 20, 2015 by Samantha Edwards

Six brand experience forecasts for 2015

Event spoke exclusively to Mike Thorne, editor of the Pearlfinders Global Index, to see which sectors, audiences, topics, services and

Anthony Cooper, managing director, Pearlfinders
August 08, 2012 by Anthony Cooper

Think BR: RFPs are no substitute for proactive new business

There are more proactive approaches to winning new business than just relying on the ubiquitous request for proposal (RFP), writes