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Articles: 15 Results

Why today is the ultimate #ThrowbackThursday for #eventprofs

Five years have passed since the opening ceremony of the 2012 Summer Olympic Games, on the evening of Friday 27

Event TV: Fairy brings to life Bubbles Project with art installation

Procter and Gamble brand Fairy is aiming to showcase the power in a single drop of the washing up liquid

Global: Gillette launches in-store VR experience

Procter & Gamble (P&G) has launched its latest Gillette razor with an in-store virtual reality (VR) experience across supermarkets in

The salon pop-up will raise money for Marie Curie

P&G and Superdrug stage salon pop-up for Marie Curie

Procter & Gamble and Superdrug have joined forces to launch beauty treatment pop-up #FeelSuperSalon, raising money for Marie Curie,

Olympic athlete Jessica Ennis in the new Team GB Adidas kit

Rio 2016 Olympic Games campaign round-up: the latest activity as brands vie for gold

As Rio 2016 fast approaches, we take a look at the best (and worst) Olympic campaigns from the official sponsors

Gillette launches razor subscription service Gillette Club

P&G has opened its first branded UK subscription service for Gillette, Gillette Club.

Lidl and P&G ramp up adspend as big four supermarkets rein it in

P&G and Lidl hugely upped their spend on traditional ads last year, as the biggest rivals in their respective categories

Google will back Apple in its legal fight with the FBI

Amazon Pantry expands into fresh food with Morrisons deal ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Marketers' predictions 2016: P&G's Roisin Donnelly on celebrating empowered consumers

Rather than be concerned, Roisin Donnelly, brand director, Northern Europe at P&G, believes we need to embrace the new empowered

The biggest challenge for P&G's new CEO will be nurturing a culture of risk

James Pattinson, chief ordnance officer at Reluctantly Brave and former P&G brand marketer argues that his biggest challenge will be