Topic page for NFC at ��pk10 UK

��pk10 UK topic page, a collection of NFC articles and analysis

Articles: 28 Results

January 22, 2015 by Shona Ghosh

Cancer Research has embedded contactless payment technology into its shop windows, targeting drive-by donations from impulsive givers.

April 07, 2014 by Louise Ridley

Nearly a quarter of professionals aged 18 to 34 have 4G on their smartphones, and another 32 per cent expect

March 28, 2014 by Rosh Singh, director of digital innovation, Kinetic UK

The marketing industry must support the development of nascent technologies like NFC to help uptake, writes Rosh Singh, director of

February 13, 2014 by Georgina Brazier and Matthew Chapman

The days of thumbing through the Argos catalogue in-store will soon be over as Argos replaces them with tablets, in

August 02, 2013 by Loulla-Mae Eleftheriou-Smith

Guinness has become the first beer brand to roll out NFC technology in the on-trade sector, in a bid to

January 11, 2013 by Justin Gibbons

How can brands and advertisers use mobile to make the most of now, asks Justin Gibbons, creative director, Arena Media.

December 12, 2012 by Gavin Wheeler

if we get it right, mobile customer relationship marketing offers an open door to the always on consumer, writes Gavin

November 07, 2012 by John Reynolds

Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare

October 11, 2012 by Matthew Chapman

Andrew Harrison, Best Buy Europe's chief executive, discusses the "stupid" Carphone Warehouse brand name, online advertising and the pointlessness of

August 28, 2012 by Sarah Shearman

Everything Everywhere has struck an exclusive five-year deal with MasterCard to bring a range of new payment technologies to its

Topic page for NFC at ��������pk10 UK