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Topic page for Mastercard at ±±¾©Èü³µpk10 UK
±±¾©Èü³µpk10 UK topic page, a collection of Mastercard articles and analysis
Top five experiential stories of the week
Ikea's 'Live Lagom' event, Bumble's UK roadshow, Mastercard's Brits-themed listening booth, Warner Bros and Madame Tussaud's Kong: Skull Island experience
Mastercard's Brit Awards Listening Booth opens in Covent Garden
As part of its sponsorship of the Brit Awards, Mastercard has opened an immersive listening booth in Covent Garden ahead
Mastercard to open pop-up record store for Grammy Awards
Financial brand Mastercard has created a pop-up record store, the Masterpass #ThankTheFans House, ahead of the 59th annual Grammy Awards.
Brand Slam: American Express vs Mastercard
In this month's Brand Slam we pitch the experiential marketing strategies of financial brands American Express and Mastercard against each
Mastercard to create 'Priceless' experiences at Goodwood Festival of Speed
Mastercard aims to tap into its cardholders' passion for motoring, having signed a four-year sponsorship agreement with Goodwood.
The Music Report: Always on...
Some brands are shunning major festivals in favour of other music activations, forging connections that last all year round.
Mastercard plans multiple events for UEFA Champions League final
Mastercard will be activating its sponsorship of the UEFA Champions League final in a number of ways, the brand has
How Mastercard is utilising events to become an 'enabler' of experiences
Beatrice Cornacchia, head of consumer marketing Europe at Mastercard, delved into the brand's approach to events and experiences during a
Three experiential events to watch next week
A Candy Crush bouncy castle, Mastercard seminar and Champagne Life exhibition all feature in our roundup of events taking place
Mastercard to allow selfies for payments ... and more
Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.
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