Topic page for Kantar Media at ��pk10 UK

��pk10 UK topic page, a collection of Kantar Media articles and analysis

Articles: 35 Results

October 23, 2013 by Magda Ibrahim

Commercial radio stations have increased market share against the BBC in the past three months, according to latest Rajar figures

August 01, 2013 by Simon Nias

Kantar Media has announced a strategic partnership with Twitter under which it will license Twitter data for a new suite

January 09, 2013 by Ashley Underwood

When trying to reach skiers, marketers would do well to look beyond generic socio-demographic targets, writes Ashley Underwood, strategy manager

December 10, 2012 by Alice Dunn

What sort of people are most likely to respond to direct mail, asks Alice Dunn, marketing executive, Kantar Media.

November 05, 2012 by Sam Howroyd

Fast moving consumer goods are becoming a major driver of online advertising spend on the up, this week studies on

October 26, 2012 by Ashley Underwood

New data helps explain the FMCG sector's changing attitude towards online adspend, writes Ashley Underwood, Ashley Underwood, strategy manager TGI

September 05, 2012 by Richard Sharp

Younger audiences are demonstrating more positive attitudes to online advertising, writes Richard Sharp, UK managing director, ValueClick Media.

August 14, 2012 by Ashley Underwood

TGI's new Clickstream study is shedding further light on where luxury brands are looking online to reach high-earning, label-conscious internet

July 20, 2012 by Abby Carvosso

A metric to demonstrate influence is critical as brands diverge across platforms, writes Abby Carvosso, managing director, Bauer Media lifestyle

June 26, 2012 by Alice Dunn

Heavy gamers are 49% more likely than the average British adult to believe that advertising helps them make the best

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