Topic page for Interbrand at 北京赛车pk10 UK

北京赛车pk10 UK topic page, a collection of Interbrand articles and analysis

Articles: 27 Results
Apple: number one in Interbrand's Top 100 Best Global Brands for second year running
October 09, 2014 by Ben Bold

Apple and Google retain top spots as world's 'most valuable' brands

Apple and Google are the world's most valuable brands for the second year in a row, with the iPhone and

Neil Duffy: managing director of Interbrand London
November 05, 2013 by Neil Duffy

Global brands report offers key lessons from leading players

Interbrand's 2013 Best Global Brands Report prompted great interest, with Coca-Cola ceding its number-one spot for the first time in

Graham Hales: chief executive of Interbrand
October 22, 2013 by Loulla-Mae Eleftheriou-Smith

Brands that fail to bring consumers onside have 'no hope', says Interbrand chief

If businesses do not bring consumers "onside" with the brand, they have "no hope" of succeeding, according to Graham Hales,

Apple: overthrows Coca-Cola to become the world's 'most valuable' brand
September 30, 2013 by Alex Brownsell

Apple overtakes Coca-Cola to become world's 'most valuable' brand

Coca-Cola has been displaced as the world's "most valuable" brand for the first time, with Apple taking the top spot

Cancer Research UK: unveils new logo as part of brand refresh
August 07, 2012 by Loulla-Mae Eleftheriou-Smith

Cancer Research UK gets a brand refresh

Cancer Research UK is ramping up its marketing efforts this September with an overhaul of its logo and marketing materials

July 04, 2012 by Alan Mitchell

The marketing Olympics: which sponsors are leading the race to London 2012

Examining the findings of the first of three Marketing/Interbrand surveys, Alan Mitchell probes consumer reaction to brand ties with the

McDonald's: a quarter of respondents thought it was a "poor fit"
July 03, 2012 by Nicola Clark

McDonald's a 'poor fit' for Olympics, claims survey

A quarter of consumers believe that Olympic sponsor McDonald's is a poor fit with the Games, raising questions about the

Tesco: replaced Value range with Everyday Value
April 05, 2012

Industry verdict: Tesco was right to ditch Value range

This week Tesco unveiled the Everyday Value range to replace its 20-year-old Value sub-brand. We asked retail and branding experts

December 13, 2011 by Rachel Barnes

Branding Agency of the Year: Interbrand

The agency's new-client wins, record on thought leadership and creative output on campaigns such as its work for British Airways,

October 04, 2011 by Matthew Chapman

Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast

Coca-Cola has been named the world's most valuable brand for the 12th year running while Apple has seen the biggest