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±±¾©Èü³µpk10 UK topic page, a collection of Imagination articles and analysis

Articles: 81 Results

Ford creates stunt driving experience

Ford is giving consumers the chance to appear in their own movie trailer as a stunt driver.

Top five experiential stories of the week

Airbnb's 'Outside In' house experience, Imagination's account win with Major League Baseball (MLB), R. White's university tour, Cadbury appointing MKTG

Imagination wins three-year account with Major League Baseball

Major League Baseball has appointed Imagination to deliver its 2017 European brand re-launch and events programme, following a four-way pitch.

The Wunderman team celebrating winning the Pavegen #Step2Start campaign

Wunderman wins Pavegen #Step2Start campaign

Agency Wunderman has been announced as the fittest agency, following a week-long battle held last week by clean technology company

Pavegen launch #Step2Start campaign

Event TV: Pavegen launches #Step2Start campaign

Clean technology company Pavegen has been working with London-based marketing agencies to stage a fitness-themed activation.

Bellwether Q4 2016: the inexorable rise of event marketing

Bellwether Q4 2016: the inexorable rise of event marketing

The Institute of Practitioners in Advertising's (IPA) Bellwether report released today (18 January) reveals that event marketing budgets rose for

Event TV: Jaguar unveils electric vehicle with VR experience

Jaguar revealed its I-PACE concept car - an electric five-seat sports car, across two VR hubs, one in Los Angeles

Global: Jaguar's VR experience in Paris

Jaguar has celebrated its return to motor racing and offered the chance to experience the excitement of the Jaguar Panasonic

The event includes a 2.2 km race track

In pictures: Shell's Make the Future Festival showcases latest tech

Agency Imagination has harnessed the Internet of Things, virtual reality and the power of experience to deliver Shell's Make the

Shell hosts Make the Future festival

Shell is hosting a four-day festival of ideas and innovation, with the aim of providing a platform for innovation, collaboration