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Topic page for Ikea at ±±¾©Èü³µpk10 UK
±±¾©Èü³µpk10 UK topic page, a collection of Ikea articles and analysis
Behind the brand: Ikea's experiential DNA
Laurent Tiersen, country marketing manager at Ikea UK and Ireland, explains why experiential is deeply embedded in the furniture retailer's
Top five experiential stories of the week
Ikea's 'Live Lagom' event, Bumble's UK roadshow, Mastercard's Brits-themed listening booth, Warner Bros and Madame Tussaud's Kong: Skull Island experience
Behind the scenes: Ikea launches 'Live Lagom' events series
Swedish retailer Ikea launched its 'Live Lagom' event yesterday (22 February), in a bid to encourage its customers to live
Ikea to stage 'Live Lagom' event series at Westfield
Swedish retailer Ikea is staging a series of events in Westfield Stratford City shopping centre, themed around the Swedish lifestyle
Ikea to stage experiential activation at Milan Salone del Mobile
Swedish retailer Ikea will showcase a living room of the future at Milan's furniture fair, Salone Del Mobile, in April.
Event TV: Syrian home from Ikea and Norwegian Red Cross
Ikea worked with the Norwegian Red Cross to build a replica of a Syrian home in an Ikea store, in
Event TV: The Dining Club by Ikea
Opening tomorrow (10 September), the Dining Club by Ikea, located in Shoreditch in London, celebrates the joy of cooking together.
Weekender: Ikea pop-up, Tetra Tank, Maman Le Mot
Cook for a dinner party at Ikea's pop-up dining restaurant, travel to 1943 for immersive dining experience Maman Le Mot
Top five experiential stories of the week
A Walkers Crisps' pop-up cafe, a DIY restaurant from Ikea and high-tech activation from Dubai Tourism made it into our
Ikea to open DIY restaurant experience
Swedish retailer Ikea is opening an immersive pop-up dining experience in London, where the diners are also the chefs.
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