Topic page for Ian Priest at ±±¾©Èü³µpk10 UK
±±¾©Èü³µpk10 UK topic page, a collection of Ian Priest articles and analysis
Ian Priest encourages long-term relationships
Ian Priest, the president of the IPA, stressed the importance of long-term relationships between agencies and their clients at the
Watch: ±±¾©Èü³µpk10 at Lead 2015
Adland needs to improve its diversity for commercial reasons to make sure it fully understands the audience, according to Ian
IPA ADAPT: We need to put HR at the heart of our business plans
So, that's it. The fifth strand of my ADAPT initiative - this time on talent - took place last week,
IPA ADAPT: Ian Priest on reinventing remuneration
New types of client-agency partnerships, structures and forms of output have created the ideal climate in which to explore different
Not just business as usual: the new creative imperative
As technology drives new forms of communication, marketers and agencies need to diversify into different areas of creativity if they
Agencies raise concerns over procurement involvement in pitches
The role of client procurement departments in pitch processes has emerged as a major concern among agencies, according to a
IPA president unveils hackathon-style initiative to engage marketers and agencies
Ian Priest, president of the IPA, is attempting to strengthen the bridge between marketers and agencies with a series of
Marketers lack clarity on budgets and briefs, say agencies
Fewer than half of agencies believe that client briefs are well articulated and that the marketers' requirements are clear during
IPA president Ian Priest unveils agenda of 'commercial creativity'
Ian Priest, the new president of the IPA, today unveiled an agenda that places an emphasis on "commercial creativity."
Top Diageo, Coke, O2 marketers outline priorities for new IPA Client Council
Some of the UK's leading marketers have joined together to form the IPA's new Client Council, with a drive to
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