Topic page for ISBA at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of ISBA articles and analysis

Articles: 110 Results
Ad-blocking: Post Office CMO says marketers must get more creative to battle ad-blockers
March 09, 2016 by Daniel Farey-Jones

Fight ad-blocking by raising our creative game, says Post Office CMO

Post Office CMO Pete Markey has told the ISBA conference that while ad-blocking is not an immediate worry for him,

Creature of London managing partner Dan Shute
July 15, 2015 by Dan Shute

How marketers work with agencies has changed, so our contracts must reflect this

There were definitely no midriffs on show at a recent London seminar but it was as useful as the Cannes

Online fraud: Jicwebs has issued new guidelines to help advertisers and publishers avoid ad fraud
June 18, 2015 by Ben Bold

How best practice can help brands protect themselves from ad fraud

A cross-industry body has published a report promoting a set of best-practice guidelines to help marketers minimise their exposure to

Ian Priest: president of the IPA
March 12, 2015 by Gurjit Degun

Ian Priest encourages long-term relationships

Ian Priest, the president of the IPA, stressed the importance of long-term relationships between agencies and their clients at the

David Jones: the ex-chief executive of Havas and Havas Worldwide
March 11, 2015 by Gurjit Degun

The ad industry is facing its Kodak moment, says David Jones

The ad industry needs to "future proof" itself by looking ten years ahead, David Jones, the ex-chief executive of Havas

Conor McNicholas: the chief executive at All Together Now
March 11, 2015 by Gurjit Degun

Conor McNicholas: Kick the shins of the way things have always been done

Businesses need to "get radical" and change the structure of their business if they are to succeed in the new

YouTube best for 'sight, sound and motion ever conceived' says Google MD
March 11, 2015 by Ben Bold

Google MD claims YouTube best platform for 'sight, sound and motion ever conceived'

YouTube has helped drive a "decade of democratisation" according to Google UK managing director Eileen Naughton and for brands is

Zoella is one of the UK's best-known vloggers
March 11, 2015 by Gurjit Degun

ASA calls for clearer guidelines between vloggers and brands

The Advertising Standards Authority wants to create clearer guidelines for vloggers and brands, according to Guy Parker, its chief executive,

Dan and Phil: YouTubers star in an ad for Oreo that has been banned by the ASA
March 11, 2015 by Gurjit Degun

ASA calls for clearer guidelines between vloggers and brands

The Advertising Standards Authority wants to create clearer guidelines for vloggers and brands, according to Guy Parker, its chief executive,

Simon Litherland: the Britvic CEO made his inaugural speech as ISBA president at today's Annual Conference
March 11, 2015 by Ben Bold

Britvic chief Simon Litherland warns consumer trust in advertising is 'at all time low'

Britvic chief executive and new ISBA president Simon Litherland has said that a lack of consumer trust in advertising is