Topic page for Flybe at 北京赛车pk10 UK

北京赛车pk10 UK topic page, a collection of Flybe articles and analysis

Articles: 19 Results
JWT: Matt Eastwood, left, with the agency's global president Gustavo Martinez
June 06, 2014 by Chris Harding

Trading Places: this week's people moves

Matt Eastwood becomes worldwide chief creative officer at JWT and senior marketer Martin Smith swaps airlines, in this week's round-up

Martin Smith: becomes Flybe's marketing director
June 03, 2014 by Alex Brownsell

Flybe hires easyJet marketer Martin Smith to lead turnaround plan

Flybe has recruited former BMI baby and Barclaycard marketer Martin Smith as its new marketing director, as part of the

Simon Lilley. ex-Flybe marketing director
February 21, 2014 by Simon Lilley

easyJet, Ryanair and BA: stay bold and edgy in the muddy waters of airline identities

As airline brands have started to go after more affluent customers, their brands have started to lose their identity. Keep

Flybe: marketing director Simon Lilley to leave ariline
January 21, 2014 by Loulla-Mae Eleftheriou-Smith

Flybe launch marketer Simon Lilley to leave after 14 years

Flybe's marketing director Simon Lilley is stepping down from his role after 14 years at the airline.

Flybe: appoints The Corner to its advertising account ahead of spring campaign
January 14, 2014 by Kate Magee

Flybe appoints The Corner to £8m ad account

Flybe, the budget airline, has appointed The Corner to handle its 拢8 million advertising account.

December 05, 2013 by Jeremy Lee

Flybe kicks off pitch for £7m creative account

Flybe, the budget airline, has called a review of its estimated 拢7 million ad account.

EasyJet: launched 拢50m campaign in October 2011
May 12, 2012 by Loulla-Mae Eleftheriou-Smith

Industry view: Is easyJet's marketing makeover working?

EasyJet's change of marketing strategy in October last year appears to be paying off judging by its recent financial results,

Flybe: overhauls the brand's image
April 27, 2012 by Loulla-Mae Eleftheriou-Smith

Flybe scraps up-scaled booking fees as part of repositioning

Flybe is axing its debit card charges and changing its fare structure in a push to make the airline appear

Flybe campaign: 'Making flying better'
April 24, 2012 by Loulla-Mae Eleftheriou-Smith

Flybe in £9m brand repositioning

Flybe, the biggest regional carrier operating across Europe, is undertaking a 拢9m marketing repositioning to distance itself from negative perceptions

British Airways: highest share of voice
March 16, 2012 by Gemma Charles

Brand barometer: UK airlines, which one is most prominent online?

British Airways is the subject of the largest number of discussions, and Flybe was more discussed than Virgin Atlantic