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Articles: 736 Results

Asics "#IMoveLondon" by Edelman

July 31, 2017

Sportswear brand Asics is launching its rebrand with a global campaign called "I move me" that encourages people to of

M&S: has published its 2015 Plan A Report

M&S Plan A in numbers: 10 stats outlining the retailer's CSR crusade

Marks & Spencer has published its latest Plan A Report, listing its sustainability achievements and plans. Here, Marketing lists 10

Very.co.uk: the online retailer has launched weather-targeted ads

Very.co.uk mobile ad push promotes products based on local weather

Online fashion retailer Very.co.uk has kicked off a location-triggered mobile campaign that suggests particular items of clothing or accessories based

Topshop: re-imagined as a giant arcade

Topshop reimagines shopping as fashion playland with Twitter powered arcade

Topshop has reinvented its flagship Oxford Circus store as a 'playland' complete with inflatable toys and a giant 'tweet treats'

How Apple and Nike outshine brands like Tesco with a defined proposition

In product-driven markets so much investment is ploughed into promotion that, often, the brand itself gets overlooked. Businesses need to

Aldi: the German discounter has overtaken Tesco in BrandZ's global brand value stakes

Aldi overtakes Tesco in BrandZ Top 100 global brand value ranking

Aldi has beaten the once meteoric Tesco in BrandZ's Top 100 Most Valuable Global Retail Brands ranking, becoming the globe's

M&S: Taste of the British Isles TV campaign

M&S needs Best of British marketing push

It's the food, once again, that has seemingly saved Marks & Spencer's bacon.

Granny pants: can M&S continue its turnaround?

M&S is shaking off its dusty image at last

Every time M&S release a new set of financial results, commentators argue over whether the figures represent a turning of

Coco de Mer launches X-rated ad with Rankin and TBWA

Coco de Mer, the lingerie and sex-toy retailer, has collaborated with TBWA\London and Rankin, the fashion photographer, to produce an

Victoria鈥檚 Secret iconic style is easy on the eye

Boom and bust: the three marketing trends driving Victoria's Secret's success

Lingerie as a category is booming and Victoria's Secret is leading the way by tapping into the trends shaping the