Topic page for CAP at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of CAP articles and analysis

Articles: 23 Results
Junk food: evidence that online ads impact children is inconclusive
February 06, 2015 by Shona Ghosh

Online junk food ads given all clear

Evidence that junk food ads appearing on social networks, vlogs and apps are contributing to child obesity is limited, a

VIP e-cigarette ad: features a woman 'smoking'
November 10, 2014 by Ben Bold

First-ever TV ad showing someone 'vaping' airs 50 years after on-air ad ban

The first TV ad featuring someone "smoking" an e-cigarette on-screen will be broadcast tonight (10 November) following changes to the

Spelled out: ASA and CAP clarify rules governing ad-funded blogging
March 20, 2014 by Ben Bold

ASA and CAP clarify rules governing ad-funded blogging

The Advertising Standards Authority and the Committee of Advertising Practice have published a Q&A clarifying some of the rules

William and Catherine: CAP has issued guidance to advertisers over mentions of Royal baby
June 27, 2013 by Louise Ridley

Advertisers warned over Royal baby rules

The Committee of Advertising Practice (CAP) has today warned advertisers not to break its rules in ads linked to the

James Best: chairman of the Committee of Advertising Practice
April 30, 2013 by Alex Brownsell

ASA aims fire at 'misleading' advertisers as complaint numbers fall

The Advertising Standards Authority (ASA) has identified five "misleading advertising priorities" it will focus on over the coming 12 months,

Helen Bowyer, Senior Associate, Lewis Silkin LLP
May 30, 2012 by Helen Bowyer

Think BR: Inadvertent advertorial?

Failing to properly identify marketing communications can prove costly, writes Helen Bowyer, senior associate, Lewis Silkin LLP.

2011's most reviled ads: ASA reports a record 31,458 complaints about 22,397 ads
May 29, 2012 by Arif Durrani and Ben Hall

Phones4U horror spot tops 2011's most complained about ads

Adam & Eve's horror-themed spot for Phones4U was the Advertising Standards Authority's most complained about ad of 2011 but escaped

Broadband speeds: updated guidance will regulate marketing claims made by brands
February 03, 2012 by Matthew Chapman

Virgin Media and BT handed advantage in broadband marketing battle

Only Virgin Media and BT will be able to advertise broadband speeds of 20Mb or more, as a result of

Broadband: ASA sets rules on speed claims
September 29, 2011 by Matthew Chapman

Ad watchdog lays down rules on broadband speed claims

Broadband providers have been hit with stricter rules which will attempt to clamp down on misleading speed claims in providers'

No win, no fee ads: adland will be asked to devise its own curbs
October 21, 2010 by Our Parliamentary correspondent

Pressure mounts on adland to curb 'no win, no fee' ads

Curbs on ads for "no win, no fee" claims for compensation after accidents are to be considered by the Committee