Topic page for BrandIndex at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of BrandIndex articles and analysis

Articles: 10 Results
Amazon: Kindle campaign
July 12, 2012 by Loulla-Mae Eleftheriou-Smith

Amazon knocks Google off top spot in latest brand polls

Amazon has knocked internet giant Google off the top spot to rank as the UK's most highly rated consumer brand,

Samsung Jet campaign scores high index
August 12, 2009 by Richard Wood

Samsung rockets with new Jet

Successful new campaign suggests phone manufacturer understands the market and caters for it well

HSBC: consumers recognise message
June 30, 2009 by Richard Wood

HSBC banks on the local touch

High-street institution outscores rivals as its latest campaign stresses importance of local experts

Tesco ad promoting Clubcard
June 03, 2009 by Richard Wood

Every little ad helps Tesco

Supermarket giant's new campaign promoting double-value Clubcard vouchers looks a winner.

Virgin Trains: ad improves scores
May 27, 2009 by Richard Wood

Virgin Trains are back on track

New campaign launched between Bank Holidays helps train company raise perceptions of its offering

Zahawi: YouGov profits plummet
April 06, 2009 by Daniel Farey-Jones

YouGov profits plummet to £363,000

LONDON - YouGov's pre-tax profits have slumped from £3m to £363,000 for the six months to January 31 after the

Brand barometer - New Mars ad rings bells with consumers
March 18, 2008 by Sundip Chahal

Brand barometer - New Mars ad rings bells with consumers

Manic monks and an updated slogan highlight the iconic chocolate bar’s return to the small screen.

January 22, 2008 by Sundip Chahal

Brand Barometer - EDF ad loses its spark due to price hike

Energy company's first cross-media ad campaign suffers due to adverse publicity over tariff rises.

August 27, 2007 by Media Week

Brand Barometer - PC World benefits at Sony's expense

Latest simple ads from high-street computer store uses "cheap" Sony laptop offer to good effect.

August 20, 2007 by Media Week

Brand Barometer - Van Outen lifts Morrisons' brand image

However, successful celebrity-led ad campaign could be undermined by E.coli outbreak in Scotland