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Topic page for Blu at ±±¾©Èü³µpk10 UK
±±¾©Èü³µpk10 UK topic page, a collection of Blu articles and analysis
Blu partners with Ministry of Sound in marketing strategy
Vaping brand Blu has partnered with London club Ministry of Sound as part of a new strategy that will expose
Blog: Focus on the experience, not numbers
Why does the majority of experiential work seem to think effectiveness is always a matter of maths, not feelings, asks
Top five experiential stories of the week
Glamour's London pop-up, IPM response to the Coca-Cola Christmas Truck criticism, Blu's cigarette amnesty, Reebok's fitness battles and Bacardi's 'Sound
Behind the scenes: Blu hosts cigarette amnesty pop-up
Electronic cigarette company Blu staged an e-cigarette amnesty pop-up from 2-8 January, aimed at targeting smokers looking for an alternative
Blu's CMO on why e-cigarette brands should appeal to the heart
E-cigarettes have had their work cut out overcoming safety concerns and image problems - but it's time for brands to
E-cigarette brands Blu and E-lites slam Nicorette 'smear' ad
E-cigarette brands have attacked an ad campaign by Nicorette that tells smokers not to "vape".
Has e-cigarette brand Blu's new digital plan gone up in smoke?
Blu has undergone a major transformation recently in regards to its digital strategy, but has it's vigorous social-media activities had
E-cig brand Blu appoints James Dodkin as marketing director
E-cigarettes brand Blu has bolstered its marketing efforts with the appointment for former L'Oreal marketer James Dodkin as the brand's
Viral review: E-cig brand blu charts the story of house music in online series
Social video experts Be On review the the latest viral by e-cigarette blu.
Controversial e-cigarette ads have 'hurt' the industry, admits Blu boss
Controversial advertising by e-cigarette brands has "hurt the industry", according the boss of leading UK brand Blu.
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