Topic page for Ariel at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of Ariel articles and analysis

Articles: 15 Results
P&G: Fairy picks up on sister brand Ariel's 'Share the load' campaign on women's role in the household
March 09, 2016 by Shona Ghosh

Women doing all the washing up isn't Fair(y), says P&G's washing-up liquid brand

Washing-up liquid brand Fairy tapped into the International Women's Day conversation with a social post asking: "How fair is your

March 07, 2016 by Michelle Perrett

International Women's Day: 10 inspiring ads celebrating women

There has been a revolution in ads about women in recent years tackling issues such as puberty, gender roles and

Ariel: the #Sharetheload campaign encourages men to help out around the house
February 29, 2016 by Michelle Perrett

Ariel ad goes viral after winning praise from Sheryl Sandberg

An Ariel advert from India which shows a father apologising to his daughter for never helping out around the house

Greenpeace: activitsts hang P&G ad parodies from the company's headquarters
March 05, 2014 by Ben Bold

Greenpeace satirises P&G ads over palm oil deforestation

Greenpeace has parodied Procter & Gamble's 'Thank You Mom' ad campaign and festooned the FMCG giant's global headquarters in Cincinnati

P&G: ad is accused by Unilever of being 'ambiguous and misleading'
November 20, 2013 by Ben Bold

ASA rejects Unilever's 'misleading' claim against P&G's Ariel

The Advertising Standards Authority (ASA) has ruled against a complaint by Unilever over an ad for rival Procter & Gamble's

Ariel: unveils Saatchi & Saatchi campaign
October 09, 2012 by Loulla-Mae Eleftheriou-Smith

P&G seeks emotional connection with 'MyAriel' campaign

P&G, the global FMCG giant, is launching a brand campaign for Ariel that aims to build an "emotional" connection with

Persil, the top scorer in brands' value sales of laundry detergents
July 24, 2012 by Jane Bainbridge

Sector Insight: laundry detergents and fabric conditioners

Big brands still dominate, but bargain-hunting consumers are far from loyal

Boris Johnson: signs up for P&G's capital clean-up
March 12, 2012 by Loulla-Mae Eleftheriou-Smith

Boris teams up with P&G to kick off capital clean-up

Mayor of London Boris Johnson has teamed up with Procter & Gamble (P&G) to sponsor London's annual 'Capital Clean-up' campaign,

Persil: press ad banned after complaints from Procter & Gamble
October 05, 2011 by Daniel Farey-Jones

Persil ads banned after P&G complaint

Procter & Gamble has succeeded in getting the ad watchdog to ban a number of ads for rival Unilever's Persil

Ariel 'Fashion Shoot' by Saatchi & Saatchi Stockholm

Ariel 'Fashion Shoot' by Saatchi & Saatchi Stockholm

September 07, 2011, Saatchi & Saatchi for Ariel

Saatchi & Saatchi Stockholm has created a live event for Ariel called "Fashion Shoot" in the Swedish capital. Attendees were