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Sainsbury's steals top spot from John Lewis in Christmas ads 'likeability' ranking

Sainsbury's Mog the cat has beaten off John Lewis' Man in the Moon to become the UK's best-liked 2015 Christmas

Adwatch of the Year: Find out the public's favourite ads of 2015

From Sainsbury's and John Lewis though to Sky and ComparetheMarket.com, Marketing, in association with Ebquity and TNS, reveals the ads

Lotto ad taps into how we love to hate Piers Morgan

#PleaseNotThem ads highlight danger of funding publicity-hungry celebs' vanity projects

Knorr's Marco Pierre White spot could be so much more creative and inspiring

Celebrity-chef-led campaign has potential but is too formulaic to engage, says Sam Walker.

John Lewis' #Montythepenguin Christmas ad beats Sainsbury's WWI spot in 'likeability' stakes

John Lewis' #Montythepenguin TV ad has topped a 'likeability' poll, with Sainsbury's First World War Christmas truce epic taking second

First Direct's 'Little Frill' ad is a little bit of a yawn

Heineken's ad rewards its audience with some real entertainment

Heineken's latest spot, 'The City', is a story of doing what it takes to get the girl. But it's also

Top 10 ads of the week: M&M's hostage ad misses out on top spot

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Top 10 ads of the week: Usain Bolt beaten to first place by the baby meerkat

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Top ten ads of the week: PG Tips' Monkey defeated by Gocompare.com

Counting down the ten most recalled ads, in association with TNS and Ebiquity.