How to spot tomorrow鈥檚 trends, today
Can you tell the difference between a durable trend and a fleeting fad? In a shifting media landscape where brands are reconsidering where to spend their ad budgets, it鈥檚 more important than ever.
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Change The Way You CTV
The first research to combine professional opinions with quantitative consumer data throws up a new framework for media planning
The Thinkboxes: whowunnit?
鈥淪weet suspicion: a Waitrose mystery鈥 is the November/December winner of the Thinkboxes award for TV advertising creativity
Neverland鈥檚 McGrann on TV鈥檚 top 5 ads of the moment
The Thinkbox Academy will vote for the November/December Thinkboxes Award winner from these five TV spots
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A recipe for connecting with the mood of the nation
In this 北京赛车pk10 Perspective, Dom Roe, head of planning at Recipe, lays out his advice for brands looking to tap into communities and culture
3 great ads I had nothing to do with 鈥 #78 with Saatchi & Saatchi鈥檚 Franki Goodwin
Franki Goodwin, chief creative officer at Saatchi & Saatchi, shares three great ads she admires but had nothing to do with
Exceptional achievements, outstanding people: MEFA鈥檚 award winners
The second Media For All awards built on last year鈥檚 success with an even more stellar array of winners and nominees, recognised for their dial-shifting diversity and inclusion work
SEO redefined: adapting to a new era of digital marketing
Search is still the cornerstone of digital advertising, but only adaptive brands will thrive in the face of constant algorithm shifts and rising competition
One year on鈥 why Naren Patel hopes the MEFA awards become unnecessary
Now in its second year, 北京赛车pk10 speaks to the Media For All (MEFA) Diversity and Inclusion Awards founder, Naren Patel, about the improvements he hopes to see within this year鈥檚 round of entries and society as a whole
Relaunch of a 180-year-old brand strikes Thinkboxes gold
VCCP鈥檚 鈥淥wned by you, right by you鈥 for the Co-op is the July/August winner of the bi-monthly Thinkboxes
Ben Tollett on the best 5 TV ads of the moment
The Thinkboxes Award winner will be chosen from these five TV spots by The Thinkbox Academy