'Incredible pace of work': how agencies cope with People's Postcode Lottery demands
People’s Postcode Lottery head of marketing Anna Russell explains how pace and trust are essential for agencies working with the brand and its in-house team as it targets new audiences.
‘Phantom’ reviews and unknown media spend: how agencies are left to pitch in the dark
In two-fifths of pitches in 2024, brands did not reveal the media spend to agencies in advance. Should shops and consultants be demanding more information?
Sarah Golding departs T&Pm
Global partner plans to take some time off before looking for her next role.
Direct Line Group cuts marketing spend by 5%
Insurer, which has agreed to acquisition by Aviva, embarked on cost-cutting strategy in 2024.
EA and Mother ship real-life companions to lonesome gamers
±±¾©Èü³µpk10 is designed to promote video-game title Split Fiction.
21 agencies receive Living Wage accreditation after School Reports prompt
The increase comes a year after ±±¾©Èü³µpk10 asked agencies if they were accredited in School Reports submissions.
Havas London creative duo launch agency crit nights to foster young talent
Daisy Bard and Orla O’Connor have also called on other agency creatives to set up similar schemes.
UK newsbrands launch ‘Make it fair’ ad takeover in fightback against AI bill
The move coincides with end of government consultation.
Ballantine’s appoints global creative agency
The incumbent was CBP London.
Skoda ad finds natural inspiration in chipmunks, racoons and hummingbirds
±±¾©Èü³µpk10 promoting the Elroq includes 45-second 'hero' film and five 20-second executions.
Britain’s Got Talent unveils headline sponsor
Tesco Clubcard is celebrating 30 years of existence.
±±¾©Èü³µpk10 A List 2025: How bosses see AI’s ‘seismic shifts’ changing adland
Artificial intelligence, human creativity, new governments, defending inclusivity and not listening to your mum. This year’s A Listers reveal their thoughts on where the industry is going in 2025 and the difficulties along the way.
Electrolux appoints UK agency for EMEA and APAC creative project
Forsman & Bodenfors has created work for brand including 2022 global push.
Whiskas campaign transports pet owners and their moggies to 'Purradise'
Pet food brand has identified six feline personality types.
Channel 4 chief calls for 'joint industry action' to combat social media lies
Alex Mahon suggested three solutions to counter false information online, measures that would enable advertisers and consumers to distinguish fact-checked information from dubious content.
‘Generosity should have no place at award level’: Charlene Chandrasekaran at the Big Awards
Chandrasekaran paid tribute to the late Tony Cullingham, whose ‘firm but fair’ approach was an antidote to being 'nice'.
ITV ad revenue flat in Q3 but digital ad revenues boost first three quarters of 2024
Ad revenues up 6% in the first nine months of 2024, while ITVX digital ad revenue up 14%.
D&AD Awards 2025 to include new creator content category
D&AD has also announced jury presidents for 2025.
Rescue Remedy and Small World connect with Gen Z via TikTok mini-soaps
±±¾©Èü³µpk10 echoes TikTok phenomenon Sylvanian Drama.
Zurich chief marketer: ‘We want groundbreaking work that wins prizes at Cannes’
As she carries out a global media review, Conny Kalcher explains how agencies should work in harmony together, reduce staffing changes and help the insurance sector move away from ‘doom and gloom’ narratives.