Will Green

News Editor

Will Green is news editor at ±±¾©Èü³µpk10 UK

Clockwise from top left: HMRC, Age UK, Pukka Herbs, Honda and British Gas

Pitch Update: Honda, Cushelle, Lotus, British Gas, MG, Age UK, Pukka, Royal Mail, HMRC and more

±±¾©Èü³µpk10's weekly round-up of the latest account pitches, reviews and appointments.

Creative Equals billboard in situ
Cover of AA/Warc Expenditure Report

UK adspend forecast downgraded amid Trump tariffs and uncertainty

Drop due to 'possible destabilising effect from US trade tariffs'.

A statue of a gargoyle holding a smartphone

British Airways reimagines classical statues to show travel perks

±±¾©Èü³µpk10 by Uncommon Creative Studio is a continuation of 'A British original' platform.

Clockwise from top left: Campari, Screwfix, Uber Boat by Thames Clippers and Jack Daniel's

Pitch Update: Campari, Morrisons, Screwfix, Jack Daniel's, Seasalt, Bed Head, Uber Boat and more

±±¾©Èü³µpk10's weekly round-up of the latest account pitches, reviews and appointments.

Woman using a power drill

Screwfix picks creative agency

Appointment follows four-way shootout.

Clockwise from top left: Brompton, Department for Transport, Savills and Identi

Pitch Update: Morrisons, Sky, P&O Cruises, Savills, Barclays, Network Rail, Superdrug, Brompton and more

±±¾©Èü³µpk10's weekly round-up of the latest account pitches, reviews and appointments.

Sam Taylor

Sam Taylor departs Direct Line Group after 12 years

Last year Taylor won the ISBA President's Award for Contribution to Marketing.

Clockwise from top left: LinkedIn, Betfred, Monzo and Screwfix

Pitch Update: Betfred, Monzo, Rimowa, Budweiser Budvar, Screwfix, HMRC, LinkedIn, Castore and more

±±¾©Èü³µpk10's weekly round-up of the latest account pitches, reviews and appointments.

UK banknotes

Impending rise in employer NI contributions ‘will add £37m in costs’ to indie agencies

IPA warns National Insurance hike 'will cause a fall in the total number of people employed in our industry'.

Clockwise from top left: Tesco, Ladbrokes, Beavertown Brewery and Tinder

Pitch Update: Lloyds, BBC, Mars, Tesco, Ladbrokes, Tinder, Costa, Beavertown, Prime Video and more

±±¾©Èü³µpk10's weekly round-up of the latest account pitches, reviews and appointments.

Zaid Al-Qassab, group chief executive of M&C Saatchi

M&C Saatchi restructure sees profitability rise by 294%

Group has shifted towards non-advertising specialisms.

John Wren and Philippe Krakowsky

School Reports 2025: How do Omnicom and IPG stack up ahead of merger?

Shareholders approved the deal a week ago, though regulatory hurdles remain.

Two cartoon characters playing guitars

Beavertown Brewery picks creative agency

The brand's first TV ad last year was made in-house.

Toolstation poster offering mental health support

Toolstation nails down creative agency

Brand parted ways with Krow Communications last year.

Clockwise from top left: Starling Bank, Brompton, Coca-Cola, Petit Filous and UK government

Pitch Update: Asda, UK government, Starling Bank, Coca-Cola, Brompton, Petit Filous, Wasabi and more

±±¾©Èü³µpk10's weekly round-up of the latest account pitches, reviews and appointments.

Montage of highest scoring agencies in School Reports 2025

School Reports 2025: Which agencies got the highest marks?

Number of high-scoring agencies up on last year.

Women holding boards

Lloyds Bank social spot shows stunned reactions to gender investment gap

±±¾©Èü³µpk10 was created by Ogilvy One UK.

John Wren and Philippe Krakowsky

Omnicom and IPG shareholders to vote on Tuesday on acquisition deal

Shareholder votes due to take place on 18 March.

Clockwise from top left: Tesco, Wimbledon, Coca-Cola (©GettyImages), Emirates

Pitch Update: Coca-Cola, Barclays, Tesco, Asda, Heineken, Wimbledon, Morrisons, Horlicks and more

±±¾©Èü³µpk10's weekly round-up of the latest account pitches, reviews and appointments.