Ida Axling

News editor
Image of School Reports 2025 logo

School Reports 2025: signs of growth, but advertising landscape remains tough

Analysis of Nielsen billings reveals how creative and media agencies fared in 2024, with more than half in both sectors reporting increases. Media agencies in particular showed some bounceback from a gloomy 2023.

An animated man running in the park while carrying his dog

Lindahls shows how small wins add up to a big difference in first European campaign

The stop-motion spot for the quark brand was created by Dark Horses.

A man and a woman stand in their flat

Dunelm looks towards spring with colourful campaign

The work was created by Modern Citizens.

Arsenal players Kim Little, Beth Mead and Katie McCabe

Persil teams up with Arsenal for campaign tackling the taboo of period stains

The work stars footballers Beth Mead, Katie McCabe, Leah Williamson and Kim Little.

Channel 4 office

Channel 4 appoints first influencer marketing agency

The move follows a competitive pitch.

image of previous sweaty betty ad

Sweaty Betty picks creative agency

The agency was appointed following a competitive pitch.

Stills from Very and TK Maxx ads

Very and TK Maxx reprise last year's Christmas ads for 2024

The campaigns were created by The Gate and Wieden & Kennedy London respectively.

Clockwise from top left: Rak Patel, Unilever, Ed Chilcott (left) with Alex Macqueen and Tim Clyde, Kellanova, Ajaz Ahmed and Henkel

±±¾©Èü³µpk10 UK's 13 most-read articles: October 2024

Here are ±±¾©Èü³µpk10 UK's most popular articles from the past month, including news from Publicis and Channel 4.

A mattress in lying on a bathrom floor next to a hole in the wall

Ikea turns mattresses into wrecking balls to take out sleep distractions

The social media-led campaign was created by Mother.

A pink razor with the words Pablo and Intuition

Wilkinson Sword Intuition appoints creative agency

The agency already works with the company's male shaving brand.

Clockwise from top left: Alex Morris-Platt, Nicola Kemp, Thom Binding, Joanna Trippett and Bruce Daisley

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Adland weighs in on where the flexible working debate is heading.

A pile of money

UK adspend nears £20bn in first half of 2024: AA/Warc

The growth has been driven largely by online channels.

Kwame Taylor-Hayford

D&AD names Kwame Taylor-Hayford as next president

He becomes the organisation's first US-based president.

still from ad showing a couple unpacking as they move in together
Still from ad

Sky Broadband enlists Idris Elba as co-pilot in TV spot

Elba has previously appeared in Sky Media advertising.

From left to right: Matt Springate, James Fox, and Vicki Maguire

Havas London appoints chief strategy officer

Strategy department reshuffle sees Britt Iversen depart the agency.

still from series

Channel 4 and Nicorette launch social series for Stoptober

It was created by 4Studio Productions and UM.

Image of installation showing giant pill packet on a square in Newcastle

Giant Nurofen pill packet installation highlights the gender pain gap

Activation was developed by McCann London, Momentum Worldwide and Chiswick Scenery.

still from ad

Yoto celebrates childrens' independence in first global TV ad

±±¾©Èü³µpk10 was created by Insiders.

Headshot of Kevin Mathers

Accenture Song hires UK managing director from Google

Mathers will lead the agency's go-to-market strategy.