Jyoti Rambhai profile and articles at ��pk10 Live UK

Google on smartphone on laptop (©GettyImages)

Google reveals third-party cookies are here to stay

Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.

Ollie Shayer leaves Boots UK after four years

Shayer played a key role in bringing Boots retail media network to life.

Meta introduces ads on Threads

The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun testing ads in the US and Japan.

Havas Media Network merges two internal agencies

As part of its Converged strategy, the holding company is merging two of its agencies and expanding its partnership with marketing intelligence firm Funnel.

Industry leaders urge new government to amend data regulation

In an open letter, four industry groups are calling on politicians to ‘recognise the necessity of data reforms’ and prioritise it in their digital strategy.

AA/Warc: Performance channels dominate UK adspend for the first time in 2023

Adspend in the UK increased by 6.1% reaching $36.6bn, of which performance marketing channels accounted for $28.7bn – more than three-quarters of the total spend.

WPP partners with Google Cloud to power up generative AI-driven marketing

The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.

Majority of marketers want to diversify adspend away from big tech

Affiliate marketing promises to offer a more balanced way to improve customer retention while also delivering ROI, yet less than a fifth of businesses are investing in it.