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Ads next to 'brand unsafe' content deliver stronger results, research finds

Study was carried out by Bountiful Cow as part of its Relative Advantage framework.

Global announces 1,000 new digital screens across TfL's Tube and rail services

Plans include digital tunnel wraps on the Elizabeth line.

Guy Edmunds departs Observer days into new role

Edmunds joined from Carwow, but had previously worked for The Guardian for more than 20 years.

UK digital ad market grows by 13% to £35.5bn

Investment in video display outpaced digital ad market growth in 2024.

Alex Mahon to step down as CEO of Channel 4

Mahon leaves the broadcaster in the summer after eight years.

VCCP Media appoints director of digital from EssenceMediacom UK

Role is a new one for the agency.

��������pk10’s Media Week Awards 2025 opens for entries

Chairs have also been announced.

Interpublic reports $94.4m loss for Q1 2025

Loss was fuelled by $203.3m costs for 'strategic restructuring actions'.

TV advertising returns to growth for first time since 2021

This year also marks the first year that ad tiers for Netflix, Prime Video and Disney+ have been included to measure TV advertising investment.

Campari Group launches global media review

Incumbent on the account is Group M.

How badly will Trump’s tariff wars impact the UK ad industry?

"There are decades where nothing happens; and there are weeks where decades happen.”

Omnicom Media Group consolidates influencer capabilities under Creo brand

In select markets, including the UK, influencer capabilties will operate as OMGCreo.

Iams develops AI video tool to persuade loved ones into pet ownership

��������pk10 was created in collaboration with Adam & Eve/DDB.

Mail Metro Media appoints first revenue strategy and implementation MD

Uhl has worked for Mail Metro Media since 2010.

P&O Cruises names media agency partner

The agency was appointed without a pitch.

Xero launches UK media review

December19 is the incumbent on the account.

The Observer names director of advertising as new owner prepares to take over

Brainlabs appoints chief strategy officer for UK and EMEA

The role will involve working alongside global chief strategy officer Sue Unerman.

Barb launches overnight commercial reporting

To do this, Barb is working with Clearcast and AdSignal.

Agencies on the Agenda: Spark Foundry, M&C Saatchi and Starcom

��������pk10 showcases the three agencies on its radar from the past week.