Crisis of attention? What crisis of attention?
Great content and advertising can capture and hold attention like never before.
Rise of customer experience design marks a shift beyond paid media
A shift in consumer behaviour has accelerated brand investment in customer experience design, Michael Karg says.
Marketing is a science, so let's treat it like one
Understanding creativity and people is at the heart of great marketing, but the brand owners that succeed are those who recognise that it is also a science, Ebiquity's chief executive argues.
It's time for Big 'M' marketing to fight back
Too many marketers sweat the small stuff and fail to see the bigger picture, Ebiquity's group chief executive believes.