Could coronavirus be the catalyst that ends women's inequality?
The largest leaps in women's equality have come after periods of global distress and major upheaval. So what action are we going to take?
Why brands are failing to deliver the intuitive, online experiences that modern women crave
There are millions of modern, independent women with money in their pocket and the desire to spend it - but brands need to work harder to help them do so, warns Partners Andrews Aldridge's head of strategy.
Bridging the confidence gap
Role models are key to changing perceptions, so women in the advertising industry need to put themselves forward in order to shine a light for the next generation of talent.
Using issues in advertising for good or using issues for the good of advertising?
Brands should proceed with caution before tugging at the emotional heart strings with an expensive spot, writes Partners Andrews Aldridge's head of strategy.