Industry pitch initiatives simply tinker around the edges, it’s time for a radical reset
Answers and solutions are no longer the answer or the solution for the pitch process. The focus must shift to accurately defining the brief, rather than imprecisely answering it.
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A word to brand procurement chiefs: you get what you pay for
Clients have the potential to create a virtuous circle when they invest properly in their agency partners.
Pitches no longer offer brands a buyer's market
Creativebrief's managing director Charlie Carpenter explains why an industry shift is creating a rare window to modernise and streamline the client/agency pitch process.
Lost horizons: unlikely lessons in diversity from 1950s New York
Diversity is the key to unlocking raw and unbridled creativity. It is time to step up and challenge the status quo, writes Creativebrief's managing director.
Can the Festival of Creativity move us into a new era of activism?
As an industry it's time to kick into a more activist phase, argues Creativebrief's managing director.
The changing role for agencies in a world of modern brands
Dickens and Hip-hop get Creativebrief's managing director thinking about the future of the client and agency relationship.
The changing world order for brands in 2017
Creativebrief has found a paradox facing brands and their marketing leadership, says its managing director.
Quit 'the pitch' as we know it
Creativebrief's managing director wonders whether the industry is ready to wave goodbye to "the pitch".
The age of nastiness is over for agencies, says Creativebrief MD
In advertising, being nice no longer means finishing last, explains the Creativebrief managing director, Charlie Carpenter.
Why 'doing good' must inspire a new creative revolution
The momentum in the industry to do work that does good can be a springboard for a new creative revolution, argues Charlie Carpenter, the managing director of Creativebrief.