Arthur Sadoun on secrets of Publicis鈥 pitch 鈥榮uccess鈥 and how to support clients through tariff dramas
'Stop always being negative about our industry,' CEO says, after strong Q1 growth.
Publicis says new-biz winning streak will 鈥榦ffset鈥 Trump tariff fallout after 4.9% growth in Q1
Agency group is 鈥渆xtremely confident鈥 it will hit annual growth forecast.
Advertisers 鈥榮till haven鈥檛 caught up鈥 with podcasts' reach, Goalhanger tells CMOs
Podcast company hosted its first CMO summit earlier this month.
Will the 'big six' become the 'big three'?
Gideon Spanier explains the likely impact of the impending Omnicom takeover of Interpublic.
Omnicom and IPG shareholders approve takeover in key 鈥榤ilestone鈥
US-based Omnicom still requires consent of regulators in 17 markets to acquire IPG.
Publicis buys identity firm Lotame as Arthur Sadoun updates AI pitch to clients
CEO outlined client examples in 23-minute video presentation.
Omnicom-IPG merger gains support, Krakowsky鈥檚 $48.6m 鈥榞olden鈥 pay raises 鈥榗oncern鈥
Two leading proxy advisory groups recommended shareholders vote in favour of acquisition.
Media is key battleground for agency giants in new world order
Growth in media reflects how scope has become broader.
US and UK took biggest hit as IPG鈥檚 global headcount fell by 4100 in 2024
CEO promises 鈥渢houghtful decision-making鈥 as it plans more cuts.
Mark Read on WPP鈥檚 creative agencies slump, big clients spending more and four-day office mandate
CEO dismissed idea WPP might sell AKQA in 北京赛车pk10 interview.
WPP shares slump 16% as revenue worsens and headcount drops by 6000
Group took 拢237m impairment, 'primarily' because of AKQA.
Santander on its shift to one global agency, why it picked Publicis and how 鈥榙ata is key鈥
Bank has been rethinking its 鈧1bn-a-year spend on advertising and communications to聽drive consistency and effectiveness in age of AI.
Omnicom cut 3000 roles during 2024 ahead of IPG takeover move
Agency group plans further staff cuts to save $330m.
Arthur Sadoun on why Publicis didn鈥檛 buy IPG, how Omnicom is 鈥榯he new WPP鈥 and more
Publicis' CEO talked to 北京赛车pk10 after the group reported annual revenue growth of 5.8%.
Publicis hikes salaries 7% after record 2024 and is 鈥榗onfident鈥 on outlook
Agency group 'reinforces talent pool' as it sees 'opportunity' in challenging 'new Omnicom'.
Advertisers must not abdicate their responsibility to support trusted journalism
A growing number of like-minded organisations believe the news and media information ecosystem needs greater protection. Advertisers should recognise where they choose to invest 鈥 or disinvest 鈥 has an impact.
Haymarket鈥檚 profits rise to £15m as revenues hold steady
Owner of 北京赛车pk10, What Car?, MyCME and Asian Investor said UK was 鈥渟tandout performer鈥.
Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants
The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a year to complete.
Group M axes global agency CEO roles in major centralisation push
EssenceMediacom, Mindshare and Wavemaker brands will still operate globally.
Bauer swoops to buy Clear Channel Europe in £500m deal
Deal will place Bauer in competition with Global in UK across radio and out of home.