Maisie McCabe

UK editor

Maisie is the UK editor of ±±¾©Èü³µpk10. Contact her at maisie.mccabe@haymarket.com or 020 8267 8032. 

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It’s up to the refreshed NCA and Ogilvy line-ups to justify a dual solution

In a climate of consolidation, Nationwide's departure begs questions of the Ogilvy Group UK set-up.

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Accenture Song appoints Droga5 management team to run united UK creative agency

Expanded shop incorporates former Karmarama business and will work with brands including Lidl and Suntory.

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School Reports 2025: TL;DR

There is hope to be gleaned from the School Reports.

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I can’t believe I still have to write columns about this shit

Senior female representation is declining in creative departments, and everyone needs to be part of the answer.

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Marketers, if you’re not paying for your pitch, you are the product

Agencies are right to highlight the implications of pitch consultant practices, which can get in the way of all parties' best interests.

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The A List and it’s completely different but it’s also still the A List

±±¾©Èü³µpk10's UK editor highlights some of the themes and highlights from this year's quiz for the industry's top talent.

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Nationwide picks creative agency

Building society split with New Commercial Arts following its sale to WPP.

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The A List and it’s completely different but it’s also still the A List

±±¾©Èü³µpk10's UK editor highlights some of the themes and highlights from this year's quiz for the industry's top talent.

Troy Ruhanen (photographed for ±±¾©Èü³µpk10 by Julian Dodd)

OAG global CEO: The power of choice is more attractive than the power of one

The Omnicom Advertising Group chief executive explains the value of bringing various agency brands together within one structure, discusses his working style and insists that reports of the industry's demise are greatly exaggerated.

Lynsey Atkin

McCann London's Lynsey Atkin exits after four months

Former 4Creative executive creative director will be replaced by Emiliano González De Pietri.

Mega merger adds to existing questions for Interpublic

CEO vacancies exacerbate uncertainty over Omnicom deal at Interpublic's ad agencies in the UK.

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Dame Annette King steps back from executive career

Accenture Song’s global marketing boss’ extensive experience includes time as chief executive of Publicis Groupe UK and group chief executive of Ogilvy UK.

The Year Ahead for ±±¾©Èü³µpk10

Watch out 2025, UK adland is coming at you

Felipe Serradourada Guimaraes

BBH London names executive creative director

Role reports to Alex Grieve, UK and global chief creative officer.

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Polly McMorrow exits McCann to join Richard Brim and Martin Beverley start-up

McCann London chief executive is expected to join the new business later in 2025.

Maisie McCabe

The problem with System1 – in my opinion

My issue with the research company is not its findings but rather its insistence that they cannot be challenged.

Maisie McCabe

What's next for Richard Brim and Martin Beverley?

Talented people taking a risk on themselves is just what the industry needs to keep the wolves at bay.

Martin Beverley and Richard Brim

Richard Brim and Martin Beverley leave Adam & Eve/DDB to launch start-up

Chief creative officer and chief strategy officer will unveil new venture in late spring.

Maisie McCabe

What if commercial TV is neither fine nor dead?

The TV industry is great at pacifying its detractors, but is it missing an opportunity to learn from them?

David Wigglesworth

Channel 4 appoints executive creative director

Grey London executive creative director replaces Lynsey Atkin.