A day in the life of Vera Age: what can marketers learn from her trip to a casino?
Casinos are the masters of creating an environment that influences behaviour. Follow Ms Average on a casino outing to discover some of their effective techniques.
A day in the life of Vera Age, or how psychology drives behaviour
Follow Ms Average through a day and see how subtle contextual influences playing on psychological biases can affect decision making, and what the implications are for marketers.