April Redmond's secret work weapon? Travel
There is no substitute for going to see things for yourself, writes April Redmond, chief marketing officer at Kerry Foods.
Social media will become a much bigger contributor to marketing ROI than TV #web25
As part of Marketing's series to mark 25 years since Tim Berners-Lee submitted his proposal for the World Wide Web, April Redmond, chief marketing officer of Kerry Foods and former senior Coke marketer, remembers how her boss once scoffed at the potential of the internet.