Three key lessons for Wonga as it strives to improve its brand reputation
As Wonga looks to scrap its elderly puppets and rework its image, Nicola Carter, senior planner at Rufus Leonard offers three lessons to help the payday lender tackle its reputation issues head-on.
Has Abercrombie & Fitch's CEO really made a 'Big, Fat, marketing mistake'?
Abercrombie & Fitch's CEO, Mike Jeffries, is currently under fire about his comments on excluding people who don't fit with the brand.
If we want to have great ideas, it's time we started talking about depression
Last month we had Depression Awareness Week, a week that couldn't be more relevant to the Advertising and Creative Industries.