Five reasons why P&G's brand sell-off is not a gamble
"Old brands for sale!" Why P&G's streamlining plan to sell off 100 brands is not the gamble it might appear, explains Jenny Ashmore, CMO of SSE, and former marketing director for P&G's Pampers and Mars' global marketing capability officer.
Costa Coffee's growth is down to "reassuringly proud" strategy
The coffee chain's double-digit growth and massive expansion plans show that Costa's blend of location, authenticity and reassurance is leading the sector, writes Jenny Ashmore, consultant at OxfordSM, and former Mars global marketing capability officer.