Forget SXSW, it's time brands looked elsewhere for exciting new things
I have always enjoyed reading and listening to the chatter about SXSW from a distance.
Foursquare: what happens after hype turns to cynicism
After the initial rush of enthusiasm for a technology, product or service has subsided, brands and consumers alike can re-evaluate and adapt to use them most effectively, writes John V Willshire.
Tech: 3D is a technology without vision
In a previous column, I mentioned that I believe 3D remains largely a waste of time. This is a purposefully different statement from 'I think 3D is rubbish', of course, and I thought I would explain why.
Tech: Smart TV or idiot box?
Buying a television is no longer about screen size or resolution, and manufacturers must strive to make their TVs as 'smart' as tablets and other devices
Tech: How brands could learn from the Vikings
Everyone involved in social networking - users, brands and the networks - is learning as they go, but it doesn't mean having to stick with one option if it's clearly not worth your while.
Tech: The Internet of Things
Explaining the concept of 'The Internet of Things' is difficult, writes John V Willshire, but it revolves around how the maker creates something and the customer brings it to life.
Charging for wi-fi? You might as well try to charge for air
Brands from Virgin Media on the London Underground to my local barber are giving it away.
Tech: Be spectacular to get noticed
Brands must opt for the compelling if they hope to use technology to get consumers' attention
Marketers must do better than simply slap a QR code on ads
The QR code has been a useful tool, but often poorly implemented and frustrating for users. Where is its more intuitive and compelling successor?
Why retailers should set store by data visualisation
High-street chains should make greater use of data that 'lives' in the shop to improve how they communicate with consumers and staff.